Romance Tours Are Rehabbing Their Rep
They were once exclusively a post-Soviet thing, matching Russian and Ukrainian women with lonely Western men looking for love. But the $2 billion online dating market is expanding rapidly, with tour companies popping up across the world to attract the lovelorn to China, Southeast Asia and Latin America. And it’s getting an update, OZY reports: In an industry often shrouded in allegations of mistreatment and even trafficking, transparency has become a priority.
Can companies conquer negative perceptions? That’ll be a significant challenge, not least because many of these companies advertise tours by emphasizing sexual and racial stereotypes.