Why you should care
Because making the market align with morals would be huge.
Convincing pharmaceutical companies to research drugs for illnesses that affect poor countries — and not rich ones — can be tough: It’s not in their immediate financial interest. Yet the payoff, in terms of lives saved, would be invaluable. How can we make the market align with our morals? In Part II of our exclusive with Bill Gates, he tells OZY co-founder Carlos Watson what works and what doesn’t.